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Hello from Gandia.

Fun fact about this Spanish city by the sea.

It was the roots of the Borgia family and and Gandia was one of their most important seats of power.

And the title "Duke of Gandia" was held by this family for a long time.

If the name Borgia doesn't ring a bell...

It was the Cesare Borgia that inspired Niccolo Machiavelli to write the Prince.

Cesare was basically the case study.

Was just walking around in town and saw a statue of the family.

This is what I love about Europe.

You can drive in random directions and stumble upon historical gems like these.

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Alright - biz talk.

Just finished a 2-day webinar. And have to say I had more fun doing this than I expected.

The first paid webinar: How to build an online info business went for 2 hours and 50 minutes.

The second webinar (the upsell): Where I livestreamed me building an offer went for 1 hour and 50 minutes.

Both had great attendance and interaction.

And since the webinar was already paid. I didn't pitch on it.

So it was no pressure for me and I could just teach and work live.

I will 100% do this again.

Thinking about a couple of potential topics.

Direct response copywriting, emails / newsletter / list building or backend sales might be the next one.

Might even bring on some experts in different industries and do a co-webinar with them.

Lots of cool options.

It works out great because:

1- making content with a live audience instead of speaking alone in a room is a lot more fun.

2- i get paid to make the content.

3- the content is more relevant due to a live audience asking questions.

4- can use it now to launch more front end offers.

Let me know what other topic you'd like me to cover on the next live webinar.

Talk soon,

Zhihao Huang

P.S. The replays for the webinar have been sent out. I use a different email address for customers. Check your inbox for emails from [email protected]