I don't talk about my past much on the net.
Because I believe introspection and therapy is a big scam.
Thinking about and fixing your flaws erodes your edge.
Makes you sterile.
But since I will be running a special event this Saturday.
One of great importance for copywriting lovers like me.
I'll give you the summarized ROCK BOTTOM story.
At 18 my parents kicked me out the house.
Many reasons, but boiled down to me not wanting to go to university.
I busted my balls, cold called companies, send cold emails.
After give or take 5 shots I managed to land a sales job.
Where I lived the corpo lifestyle of cold calling, boozing with my boss afterhours, and listening to his lessons.
Was kinda crazy thinking back.
My boss was a bit of a mad guy, but was a mentor to 18-year old me.
Just to illustrate what kinda guy he was.
He would fuck customers in the office.
And call it "relationship building" and "LTV optimization" afterwards LOL.
Did this for 9 months.
Before getting a promotion and quitting my job day after.
I remember my boss getting super pissed, after all I was the first and only 18-year old scrub without a degree they hired.
This is a big deal in West-Europe, if you don't go to uni and don't have a degree people think you're a POS.
(having Ms in the bank fixes that)
After quitting, I went to join my Kurdish friend at the time in Rotherham, some bum ass city close to Sheffield, UK.
Trying to start a marketing agency.
That failed miserably.
Went back to my ghetto home in Brussels.
This was in Gare Du Midi.
The WORST area you can imagine.
I absolutely HATED it.
Wanted to get out no matter what.
And at the time, I was browsing a forum called Black Hat World.
Started talking with this Dutch guy, who worked as a closer.
He convinced me to go on a one month trip to Budapest.
Because it was the only place we could go to during the COVID lockdown.
Where they didn't have the soy lockdown rules.
This was my routine in Budapest:
Wake up in the midday, hit the gym.
Afternoon cold outreach and sales calls.
Evening hitting Instant-Fogas (famous big ass pub, iykyk)
I've made money online before this period.
But it was the first times I really felt like I CRACKED it as a freelancer.
Think I made my first $5k then.
When the trip finished and I went back to my SHIT crib in Brussels.
I couldn't stand it.
On a whim I decided to take a leap of faith and move out without plan.
I decided to take the bus to Estonia.
It was 2 days long, stopping once in Warsaw.
Reason I went to Estonia back then was because they had this e-residency program.
Basically allowing anyone to start an Estonian company.
It was the wildest feeling ever.
It was August 2020.
I was about to turn 20.
Almost 2 years passed since I got kicked out of my home.
Arriving in this foreign country.
Bordering Russia.
With nothing but the clothes on my body, laptop in my backpack, vision in my mind, and the belief in my heart.
What was the first thing I did?
I needed a place to stay so checked into some hostel.
The first night I absolutely hated it.
Some babushka was sleeping on top. Snoring her ass off.
Old man next to me, stinky feet out.
The windows were broken so I could hear the wind whistling and drunk people in Old town shouting through the night.
So I decided to go out and HUSTLE a place to sleep at.
I watched a video of a homeless guy picking up girls and staying at their place.
This inspired me to do the same, if he could do it, I could do it.
First night I went out, I remember it was my birthday.
Met a bunch of girls, got their Instagram but no luck on that night.
The following day, I started hitting every girl up that I got the IG from.
But as you know DMing and trying to set up a date and doing all that crap can take a while.
There was URGENCY.
I could NOT sleep another night in the hostel. Plus I only had a couple thousand in my bank account.
So I decided to VIDEO CALL any girl that would reply.
I honestly didn't expect it to work.
But this one girl, playing hot and cold games picked up.
I forgot her name, but she was a bartender working in this lounge that's closed now.
I get mad embarrassed and can't help but crack a dumb smile thinking back to this.
Anyways on the call she called me crazy this that blablabla
But something must've worked because she basically invited me over.
I was NERVOUS as a WRECK.
And almost cancelled.
Until she send me a pic that jerked my primal monkey brain.
I walked down to the bar in the hostel.
Slammed a couple beers.
And headed to her place.
I'll leave out the details but basically stayed with her for a week.
In the meantime, another girl started replying.
Ran the same playbook of video calling her.
Also don't remember her name.
I only remember she had big tits and a big ass.
And gave me a nice compliment.
She said I smelled amazing.
But I didn't shower or do laundry for a couple days LOL.
Anyways...
Her place was extremely small.
If you think of communist blocks, that's basically where she lived.
But I wasn't complaining.
I'll leave out the details again but I stayed with her for a few days.
Don't think I was bumming around though.
During the day I was hustling.
I signed up to this famous co working space in Tallinn, Estonia called Lift99.
That environment was great because it was a bunch of tech entrepreneurs hustling and trying to make things happen.
I started landing clients, working with tech startups.
By that time I was sick and tired of staying with women.
So with the money I made I managed to get a studio - think I paid 400 euros per month.
Did a bunch of cold calling, cold outreach and sales calls.
Funny I still got some of those old ass sales calls recorded.
Time passed.
I started running freelance ads to get sales calls.
Freelancing became easier, no more cold outreach, no more chasing clients.
Eventually hitting my first $15k month as a freelance marketer.
And I ended up absolutely hating being a freelancer.
The reality is having freelance clients just means having more bosses.
Absolutely hated it.
That's when this happened.
I had this passionate romance with a crazy lover which ended up in me getting stabbed.
Don't tell her this but...
It partly inspired my first info offer.
A women's dating / texting eBook.
From that moment on, I decided to trust my gut, and do things my way.
No clients.
No freelancing.
There were lots of up and downs.
Burning many many $ but making it back twofold.
Ended up making my first M cash at 23.
Then 2 and a half years later.
Now 25.
Lot more experienced, more adventures (which I'm sure I'll cover in later letters)
And...
Couple million more on other platforms.
Which brings me to today's pitch.
Although I've achieved moderate success in the past couple of years as a copywriter.
The next years will be even BETTER.
With all the technological advancements of AI, algos getting better, copywriting becoming easier.
The info publishing game is becoming simpler.
Before you had to bust your ass off and get to SERIOUS level of copywriting to make a sales letter work.
Now anyone can do it.
Before you had to be an ELITE media buyer to run traffic.
Now META AI does all that FOR YOU.
The game is becoming easier and better for copywriters.
It's become simpler than ever to start a coaching, info or publishing company.
And for the first time, I'll share all my lessons on a LIVE WEBINAR.
This weekend on saturday, May 2nd.
As of writing this, 28 April, - you got 3 days left to sign up for the Live Webinar.
See you soon,
Zhihao Huang
