There are many types of paths you can take to make online money.
One of the most lucrative…
Is being an information publisher.
The person operating behind-the-scenes.
While others are the “face“ of the brand.
That’s what my good friend Robin Bouwman does.
Robin is one of the most dedicated, hard working people I know.
And fun fact, was one of my last clients back when I was freelancing…
Giving me enough money to pop off and succeed with my own offers.
Here’s what Robin does in short…
He sells infoproducts, coaching and courses BUT through other gurus.
Without ever showing his face.
And gets a HANDSOME % share as his earnings.
When I decided to pass by Budapest last week and visit him…
I had to record the conversations we would usually have.
And what came out of it was a pure goldmine.
Here’s a sneak peek of what you will discover:
• The brutal truth about why 8 out of 10 opportunities will never break past $100k/month. And how to spot the 2 worth betting your time on.
• Why charisma can outpull a “perfect” offer… And how to weaponize it even if your product is still rough around the edges.
• The one rule that instantly tells you if a client, partner, or project will scale. And why ignoring it can cost you years.
• How to reverse-engineer a competitor’s sales machine in minutes… And know if you can crush them before you spend a single dollar.
• The overlooked reason freelancers stay broke. And the simple brain-training exercise that makes closing deals effortless.
• Why the fastest path to $10k, $50k, even $100k months is never more clients… And what to focus on instead.
• How to keep a client motivated through 6–12 months of “nothing’s working” without losing the deal.
• The dangerous trap 90% of marketers fall into after getting their first big win — and how to avoid killing your momentum.
• Why mass-market offers aren’t enough. And how to beat even the biggest spenders in your niche without matching their budget.
• The counterintuitive mindset that lets you scale without burnout… While still working harder than anyone else you know.
Here’s why I think it’s such a great model.
As a freelancer or solo marketer you are inherently “CAPPED“ by your hours.
Meaning your earning potential is also CAPPED.
That’s why so many freelancers get stuck around the $5-$10k mark.
You NEED leverage to break past that.
And for many of you, simply going the PARTNER / PUBLISHING route will unlock a massive windfall.
You get the benefits of having a face / brand / guru, without ever showing your face.
You can focus on what you do best: marketing…
While leaving delivery, content creation, coaching and teaching to someone else.
You are not TIED to one market / person or brand…
Leaving you the flexibility to build a PORTFOLIO and information empire.
But with any great model, comes a few traps…
And Robin highlight’s them one-by-one.
Bye for now,
Zhihao Huang