There are 2 important forces at work when creating any advertising.
And when you use these 2 forces with precision.
You can sell anything… To anyone.
They are like YING and YANG.
Black and white.
Salt and sugar.
Opposite forces that work in harmony to create a marketing message.
I’m talking about the ROOT CAUSE and UNIQUE MECHANISM.
These 2 concepts together have sold more than you can imagine.
From tobacco…
To technology…
To information products…
… And any health product you can imagine.
Let’s start with the first concept.
The root cause.
Here’s what I mean.
The root cause of why something is happening to someone.
The root cause of fat.
The root cause of nerve pain.
The root cause why you can’t make money.
The root cause of why your Facebook ads don’t perform.
The root cause why girls don’t reply to your texts.
The real reason of their failures.
Give the reader the EXCUSE they desperately want.
Here’s what I consider a good root cause.
I'm looking for a dead simple explanation the dumbest person on earth could understand.
I want them to go AHA that's why I'm suffering from being overweight.
Or I couldn't make money online.
The second factor I look for is that it has to be unique.
But it doesn’t have to be unique in the world.
Just unique to the specific problem I’m advertising for.
Then comes the second part.
The unique mechanism.
The unique mechanism behind the solution.
Now that you explained WHY they never got their desired results.
You will explain HOW they can get their desired result.
Using a different system / unique mechanism.
Keyword: different.
This works especially well in super competitive markets.
Different, new, unique always sells.
I’ll give you an example from one of my past manifestation offers.
Root cause of why you can’t manifest: your pineal gland is blocked / calcified. The pineal gland is where your soul is. And when your soul is blocked, you can’t manifest.
Unique mechanism: sound ritual to decalcify the pineal gland.
It was that simple.
Just understanding this, and re-wiring your brain to think about the root cause and unique mechanism…
Every time you’re about to write a promotion.
Will print you cash.
Bye for now,
Zhihao Huang
P.S. I recently opened a Youtube channel.
You see, when I started out the only videos out there was with people who are just selling the thing.
Not doing it.
That’s why it took me so long to succeed.
My goal is simple, to share the behind-the-scenes of true operators in the industry.
People who make money in silence, who would never go on camera or share their knowledge under other circumstances.
But because of my personal connections with them. They are more willing to share their underground knowledge.