The road trip is on halt for a bit.
I had to handle business and some admin work in Bucharest.
While here I can’t pass on the opportunity to play poker pretty much daily.
There’s 2 good casinos here.
PlayGG poker room.
And GPC (Gentleman’s Poker Club).
There’s always action and tables.
Gambling is like meditation for me.
I often say that you learn more about yourself in the casino than a church.
Think about it.
Anyways.
Had about 17 questions come in from customers of the Super Advertiser System.
Which I’d like to answer here.
Plus a telegram member who is hiring a creative strategist. Details in the end.
Let’s start with the Q&A.
Email 1. How to create an offer that sells.
Answer:
Well this is a broad question so I’ll give a broad answer.
I wrote an article covering this in basic steps.
Email 2.
Low ticket offers that actually convert. It is not too difficult to create a $7 tool/template/guide, fb ads and a landing page; but making sure it converts is a different thing. Yes we can confirm there's demand by searching pain points in reddit, but maybe because of competition, or the market is more savvy than before, or lack of skills, low ticket offers are not as easy as they look (at least for some).
Why a low ticket offer? This could create a moat around a big offer. I.e., making a low ticket offer with a large offer as upsell in the back end makes marketing costs cheaper, creates intent, and it is easier to sell to a customer than to a viewer.
Answer:
Well you’re correct.
I like to build offers that build a business.
And before fully building it out. I always do a DRY TEST.
Meaning I sell an unfinished product with a ghetto funnel I whip out in a couple hours.
The Super Advertiser System is one such example.
I’ve discussed this in depth in my previous newsletter issues too.
And show how to do it in my live workshop.
Email 3.
hey z, I wanna learn how to build my own info biz.
Answer:
That’s awesome. Info is a great biz to be in.
Read this article:
Email 4.
Hey Zhi,
I’d love to focus on the lean execution side of things.
Specifically:
– How you validate an offer before committing
– How you build the product side (courses/video if applicable, or alternative formats you prefer)
– How you create VSLs that convert today (process + tools) – How you approach landing pages (what actually matters vs what’s a waste of time)
– And most importantly: what’s the minimum stack needed to hit ~$1k/day (tools, setup, what you’d ignore)
Basically, how to go from idea → offer → funnel → first real scale without overcomplicating it.
Not looking for theory — just what actually moves revenue.
Thanks,
Answer:
Alright let’s take this step by step.
I validate my offers through a dry test. So a minimum viable product and also a minimum viable funnel.
I typically like to get 10 sales. Before spending more or committing.
I then built the product either with AI, or outsource it, depends on the complexity of the product.
If it’s something faceless like an info product in the neuropathy niche it’s easy to do with AI.
If it’s a nutra or eCom product it’s easy, I have suppliers and connections.
If it’s something technical like the Super Advertiser System or my live workshop, nothing to it but biting the bullet and busting out the course.
I create a VSL that converts by following proven frameworks - so the classic lead, story, offer, close.
Can differ from market to market - but it’s almost always the same structure.
The rest is good old copywriting.
The minimum stack needed for $1k day is a website builder.
Hope that answers your questions.
Email 5.
Backend monetization through tarot card readings. How to pitch and frame to increase LTV
Answer:
Good one, this will be a new premium newsletter issue to continue this article:
Funny enough just found out someone hit $30k days with this.
Absolutely incredible.
Never thought personally it had this type of potential but you never know.
Most shocking part of all?
It’s from an Iranian marketer.
Imagine this.
Bombs dropping around him, revolution happening live, but he’s still pumping and pushing the boundaries of what’s possible.
Inspiring to say the least.
Email 6.
Build a faceless offer that convert on cold traffic from day zero. With no asset, no team, no video and almost to zero credibility. Only copy/ persuasion.
Answer:
It’s definitely possible.
I’ve been doing it the past 2 years.
But the more limitations you put on yourself the better you should be as a marketer.
Meaning if you can’t do it with the assets, team, videos, and credibility.
You sure as hell won’t be able to pull it off without.
Besides that you can find a plethora of offers in the wild printing big bucks without any of it.
Recently spoke with a Romanian marketer who does eCom offers and prints without any of that.
Email 7.
How to build high-converting funnels - the elements you use to make sure a funnel/offer converts on cold traffic
- how to chose your upsell's & downsell
- what page type to have for OTO's (video, agora style tsl type etcccc)
- email sequececes for buyers, if you use this
-or how you make so much money from email
- what structure to use like upsell 1 -> upsell 2-> downsell, or just upsell and downsell
Answer:
The elements are always the same.
But I only sell things people already buy.
Solves a lot of these questions.
-
I choose my upsells based on my first product.
Ideally something done for you.
If that doesn’t work, the best second option would be more of the same.
If that doesn’t work, better faster stronger.
-
Page type is always a forced VSL on OTO 1.
Almost unbeatable.
-
Yeah I use email sequences for buyers but keep it quite simple.
I prefer to do daily emails.
-
I make so much money from email because I engage with customers.
Since the first offer I did, women’s dating, I made it a point to be in the support inbox and make sure to read every support email.
It’s why I beat everyone.
It’s also why the Iranian wizard is hitting $30k days.
He built a whole customer support upselling system.
-
The structure for the upsells is simple.
OTO 1 > OTO 1 DS > OTO 2 > OTO 2 DS
That’s it.
Email 8.
Hey would like to know what metrics you look for, your target CPAs, the LTV you aim for and ROAS you look for on first product purchase and when do you decide to scale an offer or not
Answer:
This varies wildly per offer.
But give or take breakeven CPA at $5k/day spend.
LTV varies wildly again by market.
I decide to scale an offer if I make money day 1, ideally 2x ROAS on anything less than a 1000 dollar spend a day.
Email 9.
random question... I've been using AI to write most of my copy but I can tell its nowhere near yours when I compare them side by side. You think it's still worth learning copywriting deeply or nah? If yes how would you go about it, handwriting swipes and then writing my own or something else?
Answer:
It’s up to you.
If you make a million a year it’s absolutely not worth your time.
If you want to learn it just for fun, then sure.
I know affiliates who consistently make $100k/day and don’t know any copywriter.
Have no clue who Gary Halbert, Eugene Schwartz or David Ogilvy is.
And that’s fine.
Email 10.
– When you’re running paid traffic, what kind of IG/FB presence do you usually set up (if any)? Do you build out a proper page with content/posts, or keep it minimal and let the funnel do the heavy lifting?
And if you do keep it minimal — what would you consider the bare minimum to avoid it looking like a “placeholder” account if someone checks it?
Also, how much do you rely on organic vs purely paid when starting from scratch?
Answer:
I don’t do anything except a profile picture.
-
No organic, never done it, but might be a hole in my game.
Email 11.
Hi Zhi,
1. Mindset: how you conditioned yourself to reach 7 figures
2. First-principles thinking applied to ads and offers (breaking things down to fundamentals, like Elon Musk’s approach, then rebuilding for performance)
Answer:
No conditioning, i love making money
-
I ask myself why the ad or offer works
Email 12.
Idea: explain why some niches work with fb ads and why some dont. How to tell if a niche is good or not.
Answer:
I don’t know, and don’t really care.
No reason to pay attention to something that makes no bread.
Email 13.
I'm struggling with offer conversion and seem to have good YT Ads -> CTR -> LP Conv Rate % so maybe something about what "good" metrics look like? Maybe what a good CR% for an affiliate offer is? Something like that...also I put a rotator on the backend to try out different offers but not sure how best to optimize
Answer:
Easier to look at EPC. Earnings per click.
How much are you paying per click, how much are you making per click.
If EPC > CPC you’re good - that’s it.
Email 14.
Hey bro, it's nice to find you, I feel resonance with your work and simplicity.
I feel I overcomplicate things too often.
Here are some questions from me.
1) Share how you do the beginning ground setup - how you choose the facebook page for advertising - how you prepare/set it up it for advertising these offers, how you set up the campaign and lander to not get ban when advertising on Meta.
2) Same thing - how you setup the campaign on NewsBreak from zero - do's ant don'ts.
3) What platform you use for your own member's portal - its nice and clear. I want to use it for my coaching system. Is it created by you or you got it from somewhere?
4) How not to overcomplicate things when you can do so much with AI but you can't finish anything practically because of it and mind wondering from thing to thing.
Answer:
Facebook page - just anything it really doesn’t matter that much.
But I typically make a female page, a male page and a news page.
-
I set them up default settings on everything.
-
I made it with AI
-
Not sure, I don’t struggle with that
Email 16.
Also it would be interesting to know how to pick up good affiliate offers on ClickBank
Answer:
Only ever done affiliate with email and a superlist of customers - and for that I just test everything since it’s basically free.
Email 16.
* There's a part you brushed on about starting with a smaller budget by hopping on the phone to set/close leads. I'm a setter and collect $75k-125k/week on avg right now. I have a smaller budget to start with DR, do you have any recommendations for me?
* i dont understand the first part of yoru question - probs need 5-10k but id do something related to what you are already doing, gasoline on fire
*
* Maybe I could run lead gen, set the leads and sell the appointments to roofers? Or do I still start with a low ticket offer in the relationship market for ex?
Answer:
Don’t understand the first question? But if you’re asking about how much you need to get started…
If you sunrun you can start in theory with a dollar.
I started with about 2.2k euros in the bank at 21-22 which I bankrolled to my first million cash at 23
I recommend 5k USD though.
-
Do what you already know instead of a new market
Alright that’s it for the Q&A.
HIRING JOB POST
We’re hiring a DR Copywriter / Creative Strategist to join our team
We run an 8-figure supplement brand and are looking for someone who can help us scale TOF by increasing the output of winning creatives and landing pages
Your role:
Drive performance by creating high converting ads and landing pages, while taking ownership from idea all the way to execution.
What you’ll be responsible for:
• Writing ads and landing pages that convert
• Owning the full pipeline from concept to launch
• Managing your team and hitting weekly KPIs
• Growing and supporting your creative team
• Leveraging AI tools to increase output and efficiency
You understand organic formats and trends on tiktok and IG. Spent alot time doom scrolling organic
Compensation:
$4k to $6k per month base plus performance based bonuses
Our goal is simple:
Help you reach multiple 6 figures per year while doing meaningful work you’re proud of
DM me on telegram @zhihao2k if you’re interested.
HIRING JOB POST END
Talk soon,
Zhihao Huang
