The Big Kong lock in has been good to me.
Brand new faceless offer.
Just hit the first $4k day.
25% profit margin offer. All frontend.
Will start working on the backend soon and affiliating offers.
You can follow along in my Telegram channel as I scale this.
But most important of all.
I want to discuss the SKILL that allows this.
Skills pay the bills.
Ever since I was young I was DEAD SET on learning new skills.
THE most important of all is sales.
Client acquisition will never go out of fashion.
With the rise of AI, a human touch in the sales process might even become more valuable.
I think every young man should start in some form of 1 to 1 sales.
Doesn't matter what it is.
Door to door. B2B SaaS. Cars. Watches. Medical. High ticket closing. Etc...
You'll learn more in 1 year of sales about psychology, philosophy, persuasion, than 5 years of studying in any university.
Plus you'll make good coin along the way.
After 1 to 1 sales the world opens up to you.
The path I chose was one to many sales through direct response copywriting.
Using the written word to turn strangers into buyers.
The ceiling on this skill is IMMENSELY high.
And when you apply it, your business EXPLODES with sales.
It's the KEY to making front end offers work.
What does that look like in practice?
1 - Direct response offer built for cold traffic. (most cases sub $100)
2 - Direct response sales letter. (can be a text sales letter or video sales letter)
3 - Direct response funnel. (max out AOV, aiming for double or triple your frontend price)
4 - Direct response ads. (pulled from the sales letter)
That's it.
The key is to get a CPA (cost per acquisition) below your AOV (average order value)
I like to shoot for 25%-30% profit on frontend up to $5k a day spend.
From time to time you'll get mad outliers and spend $50k a day and get 2x ROAS.
Personally I've never spend more than $50k a day for more than a month.
And I'll admit it's a bit stressful when you first do it.
Because I don't have access to credit like Americans do.
So I'm paying all cash.
It was a MAD ADRENALINE RUSH like no other.
The variance and swings are insane, you can wake up down $10k only to end the day up $20k.
This story is just to illustrate that the ceiling is INCREDIBLY high.
And I'm far from touching it.
I truly believe that direct response is one of the best money skills you can learn.
This month I hope to showcase more of direct response, polish my skills and show what I learn. By building offers and scaling them live.
Sharing wins and failures along the way.
So what's next for me and what do I need to learn to evolve?
I want to apply this now to more "sensible" offers outside of mass market faceless shots.
Personal brands. Starting with mine.
Combine it with a rock solid sales team.
If you combine direct response copywriting + 1 to 1 sales. A nuclear reaction happens. For your bank account that is.
Recently had a Telegram member come in.
Quite an inspiring fellow.
Had the first onboarding call with him, and he was already a G, doing $300k per month.
Got a message from him yesterday.
He crossed $1M last month.
Mind you, this is with a frontend offer that loses money.
All because of a ROBUST 1 to 1 sales machine.
Almost feels like a full circle moment to me.
So over the next weeks, months, even years you'll see me attempt internet ALCHEMY.
Transmutating "lead" into gold.
We're all in this together.
Much love,
Zhihao Huang
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